5 AI Queries Competitors Miss (Dominate Them)
Exact questions Southern Utah customers ask AI search engines that competitors fail to answer. How to dominate these queries.
The Gap Nobody’s Talking About
Your competitors in St. George are optimizing for Google searches they learned about in 2020.
Meanwhile, your customers are asking entirely new questions to ChatGPT, Perplexity, and Google Gemini—questions that require structured answers your competitors don’t provide.
This article reveals 5 specific query patterns your competitors are missing, and exactly how to capture that traffic.
Query Type 1: “Who Serves [Specific Location]?”
What People Ask
- “What HVAC companies serve Ivins, Utah?”
- “Do any web designers in Hurricane do e-commerce?”
- “Which restaurants in Washington, Utah have gluten-free options?”
Why Competitors Fail
Their schema:
They list St. George as their location, but don’t specify service areas. AI models assume they only serve St. George proper—not Ivins, not Hurricane, not Washington.
How You Win
Proper schema:
Plus content that explicitly states:
“We serve residential and commercial clients throughout Washington County, including St. George, Hurricane, Washington, Ivins, Santa Clara, and Apple Valley.”
Real Example
A Hurricane-based landscaper added areaServed schema for 6 Southern Utah cities. Within 60 days:
- ChatGPT started citing them for “landscaping Hurricane UT”
- Perplexity included them in “landscapers near Snow Canyon”
- Google Gemini recommended them for “yard maintenance Washington County”
Result: 9 new leads specifically from neighboring cities they’d listed in schema.
Query Type 2: “What’s Included in [Service]?”
What People Ask
- “What’s included in an HVAC tune-up in St. George?”
- “What does a website redesign package include?”
- “What do I get with a property management service in Hurricane?”
Why Competitors Fail
Their content:
“We offer comprehensive HVAC services including maintenance, repair, and installation.”
Vague. No details. AI models can’t extract specific answers.
How You Win
Use FAQ schema + detailed answer-based content:
What's Included in Our HVAC Tune-Up Service?
Our $179 HVAC tune-up in St. George includes:
- Complete system inspection (heating and cooling)
- Air filter replacement
- Thermostat calibration
- Refrigerant level check and adjustment
- Electrical connection tightening
- Condensate drain cleaning
- Blower motor lubrication
- Safety control testing
Service takes approximately 60-90 minutes. Available Monday-Saturday throughout Washington County.
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Plus FAQ schema:
Real Example
A St. George property management company rewrote their services page in FAQ format with detailed inclusions. Before, ChatGPT would say “several property management companies serve St. George” without naming them.
After: ChatGPT specifically cited them and listed their services when asked “what’s included in property management services in St. George?”
Result: 4 qualified leads in first month explicitly saying “ChatGPT recommended you.”
Query Type 3: “Emergency [Service] Available Now?”
What People Ask
- “Which plumbers in St. George offer emergency service?”
- “Can I get same-day HVAC repair in Hurricane?”
- “Are there any electricians available right now in Washington, Utah?”
Why Competitors Fail
Their content:
“24/7 emergency service available!”
But no structured data to back it up. AI models don’t trust vague claims.
How You Win
Service schema with specific availability:
Plus clear content:
“Emergency HVAC service available 24/7 throughout Washington County. Average response time: 45-90 minutes. Call (435) 555-1234 anytime for immediate dispatch.”
Real Example
A Hurricane plumber implemented emergency service schema with 24/7 hours specified.
Before: Invisible to “emergency plumber Hurricane” queries in AI search.
After: Cited by ChatGPT, Perplexity, and Google Gemini as one of two 24/7 options in the area.
Result: 11 emergency calls in 6 weeks, avg ticket value $380.
Query Type 4: “How Much Does [Service] Cost in [Location]?”
What People Ask
- “How much does website design cost in St. George?”
- “What’s the average price for HVAC installation in Southern Utah?”
- “How much do landscapers charge in Hurricane?”
Why Competitors Fail
No pricing information anywhere.
They want customers to call for quotes, which is fine for humans but terrible for AI search. AI models can’t cite you if you won’t state pricing.
How You Win
Provide pricing ranges with context:
How Much Does Website Design Cost in St. George?
Website design pricing in St. George typically ranges from $1,850 to $6,500 depending on complexity:
Basic 3-Page Site: $1,850
Ideal for solopreneurs and service businesses needing online presence. Includes homepage, services page, contact page, mobile optimization, and basic SEO.
Professional 8-Page Site: $3,800
For established businesses needing comprehensive online presence. Includes multiple service pages, blog, portfolio/gallery, advanced SEO, and chatbot integration.
Enterprise Site with CMS: $6,500+
For businesses needing content management, e-commerce, or complex functionality. Includes custom features, ongoing optimization, and scalability.
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Plus Offer schema:
Real Example
A St. George contractor was losing leads to competitors because they had no pricing online. Their thinking: “I want to qualify leads on the phone, not scare them with prices.”
Problem: AI search eliminated them from consideration entirely. When people asked “how much does kitchen remodeling cost in St. George?”, they weren’t even mentioned.
After adding pricing ranges with context, ChatGPT began citing them: “According to [Contractor Name], kitchen remodeling in St. George ranges from $15,000 to $45,000 depending on scope…”
Result: 13 qualified leads in 8 weeks. Closing rate actually increased (27% vs previous 19%) because leads came in already knowing rough budget.
Query Type 5: “Best [Service] for [Specific Need]?”
What People Ask
- “What’s the best web designer in St. George for e-commerce?”
- “Which HVAC company in Hurricane specializes in commercial buildings?”
- “What restaurant in St. George has the best vegan options?”
Why Competitors Fail
They market themselves as generalists.
“We do everything! Residential, commercial, industrial, new construction, remodels, service, and repair!”
AI models see this and think: “Jack of all trades, master of none.” They cite specialists instead.
How You Win
Be specific about what you’re BEST at:
E-commerce Website Specialists in St. George
While we design all types of websites, our specialty is e-commerce for small to mid-size retail businesses in Southern Utah. 78% of our projects are online stores.
What Makes Us E-commerce Specialists:
- Shopify Expert certification
- 12+ e-commerce launches in Washington County since 2023
- Integration with local payment processors and shipping
- Utah sales tax configuration expertise
- Mobile-first checkout optimization (critical for local traffic)
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Plus specific service differentiation in schema:
Real Example
A St. George law firm stopped trying to list every possible legal service and focused content on “business formation and contract law for Southern Utah startups.”
Before: When people asked AI “what lawyer should I use for starting a business in St. George?”, they got generic lists of law firms.
After: ChatGPT specifically cited this firm as “specializing in business formation” and Perplexity called them “the go-to for Utah LLC setup.”
Result: 6 new business formation clients in 10 weeks, at $2,500-$5,000 per engagement.
The Pattern: Structured Specificity
Notice the pattern?
Competitors fail because they’re vague, generic, or incomplete.
You win by being:
- Specific - Exact services, exact locations, exact prices
- Structured - Proper schema for AI parsing
- Detailed - Answer questions completely, not partially
Your Action Plan This Week
1. Identify your 5 most valuable queries
What questions, if answered by AI in your favor, would generate the most qualified leads?
2. Audit competitor answers
Ask ChatGPT, Perplexity, and Gemini those questions. Are competitors answering them well? (Probably not.)
3. Create answer-based content
Write explicit, detailed answers to those 5 questions. Use FAQ format.
4. Implement proper schema
Add FAQ schema, Service schema, and detailed Offer schema.
5. Test and iterate
Ask AI the questions again in 2-3 weeks. Are you appearing in answers now?
The Low-Hanging Fruit in Southern Utah
Most St. George businesses are invisible to AI search.
They have:
- No areaServed specification (missing adjacent city traffic)
- No pricing information (eliminated from cost queries)
- No detailed service descriptions (can’t answer “what’s included” queries)
- No emergency service schema (miss urgent need traffic)
- No specialization content (lose to specialists)
You can dominate these 5 query types with 2-3 weeks of focused work.
And because your competitors don’t understand AI search yet, you’ll own these queries for months before they catch up.
Need Help Identifying Your Winning Queries?
I’m Mike, and I’ve helped dozens of Southern Utah businesses discover and dominate their high-value AI search queries.
What I’ll do:
- Audit your top 10 competitors in AI search
- Identify the queries they’re failing to answer
- Show you exactly what content and schema you need
- Provide template implementations
Get your free AI query audit: mike@techridgeseo.com
I’ll tell you the exact questions your customers are asking AI that your competitors can’t answer—and how to be the one who does.
Because in 2026, the business that answers AI search queries wins. Everyone else gets the scraps.